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I wonder if Polaris's original marketing strategy went sideways very quickly due to an unexpected (to them) level of popularity ahead of any deliveries. I think I've read where the corporate office was calling the first three units "demos" while those units with cold, hard money deposits were called "pre-sold". Considering the investment the dealers had to make in valuable floor space and $$ for the displays, there seems to be some logic for an initial delivery of three units of 2 SLs and 1 SS - put one of each in the floor display and use the second SL for test drives. That gives those who were waiting to see one or drive one before making a purchasing decision the opportunity to do so. It also means getting some use out of the floor display and helps bring those potential customers into the dealership. Of course, that means an even higher investment for the dealers to have 3 units not moving. This strategy could have worked had the dealers been able to get their pre-sold units delivered within days to a few weeks of getting the demos in AND had Polaris been more clear with the dealers and consumers (us) as to the plan. I suspect with the overwhelming popularity of the SS, the head shed had to come up with Plan B and figured a less-than-clear fax was the best way to communicate that plan to the masses. I'm counting on the SS to be of much higher quality than the Polaris' SS Communication plan!
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